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Thought Leadership
Randy Gerber

by Randy Gerber, Founder & Principal

The personality traits of an entrepreneur tend to be similar amongst majority of business owners – easily bored, fired from many jobs, resist authority, etc. – but there’s no way every single entrepreneur is a Type A, extrovert. Okay, maybe they’re all Type A, but they definitely can’t all be extroverted.

in·tro·vert [noun] a shy, reticent person.

People that, in many respects, jump off the page in terms of being introverted tend to be creative entrepreneurs. These entrepreneurs likely have products or experiences they are building, rather than a professional-service type firm that is heavily dependent on their involvement.

Full disclosure, I am not an introvert by any definition. But, while I relate more to extroverted tendencies, I have worked with many creative, introverted business owners in growing their business.

In my observation introverted entrepreneurs tend have a stronger conviction around the product itself. In other words, they were so convicted of the product they are selling that their passion level is much higher than the average extroverted business owner.

Their motivation to build a business tends to be built on their mission to deliver this product/experience.


Often time the passion doesn’t boil down to the actual product, but more the philosophy of the associated action the product brings. Selling dining room furniture, for example, the passion may not be for physically building a table, but more for creating an environment that unites families or drives more family time.

As a result, instead of investing time and energy (that can be truly exhausting with an introverted personality) the introverted entrepreneur tends to believe (and rely on) the product itself selling itself.

Often times the action is almost “verified” because the small business can get by on new business simply coming to them, rather than them seeking out new clients.

A lot of entrepreneurs experience a layer of doubt as they begin their business.
Is this really going to work?

I’m investing dollars into this thing, will it pan out?
I don’t think introverts tend to have that doubt because their conviction level around that passion is so high.

A benefit to being this creative, behind-the-scenes innovator may be that they recognize it faster. They understand that the business cannot grow just with them, so they hire people to run the business for them pretty quickly simply because they really didn’t want to do it.

We want to hear from you! Does our experience match yours? What has been your experience growing your business as an introvert?