THE THREE BOOKS EVERY EMERGING ENTREPRENEUR SHOULD READ

As natural born innovators, it is no surprise that entrepreneurs are said to be big readers. According to Inc. Magazine, most CEOs read a book a week or 4-5 a month! Though the time to complete such a task might seem out of reach, we’ve created a condensed list of our top three picks to keep it more attainable. Here are the books every emerging entrepreneur should read.

TRACTION BY GINO WICKMAN

Traction outlines the Entrepreneurial Operating System (EOS) for business owners. As you know (perhaps a bit too well) business owners can get in the habit of juggling too much (or everything) at once. Traction uncovers how business owners can alleviate the stressor of operating a business by helping them focus on strategic activities. This covers the types of meetings to hold, metrics to gauge, and creating best practices for letting your employees have a larger hand in problem solving and decision making. The new practices gained by this read will help you, and your team, save time, resources and brain power!

GREAT BY CHOICE BY JIM COLLINS 

Jim Collins, is author to other widely popular books such as Good to Great and Built to Last, but our personal favorite is Great By Choice. This book helps answer questions such as “Why do some companies thrive in uncertainty, even chaos, and others do not?” The Emerging Entrepreneur Experience loves working with first-generation entrepreneurs because the entrepreneurial mindset does not pull back in the face of adversity. Great by Choice is a quick read that will leave you wanting more from Jim Collins. 

BLUE OCEAN STRATEGY BY W. CHAN KIM AND RENEE MAUBORGNE

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant focuses on the “Blue Ocean Strategy” marketing theory that every entrepreneur aspires to achieve. Instead of trying to beat the competition in existing markets, companies capitalizing on the “Blue Ocean Strategy” capture something truly unique. The theory focuses on innovating and dialing up the value for buyers (while driving down costs for the company). Blue Ocean Strategy captures new demand and makes the competition irrelevant. Think of experiences like Orange Theory, a fitness outlet that has changed the way people exercise.  

We’re well versed in the chaos that comes along with the entrepreneurial lifestyle. We know every second of each day is precious with few, if any, minutes to spare. The last thing entrepreneurs are searching for is another time-consuming task to add to their checklist. That being said, your business deserves the knowledge inside of these books! Investing the time to read these books can potentially send you time and dollars in the long run. The value gained will compensate the time spent .