THE THREE BOOKS EVERY EMERGING ENTREPRENEUR SHOULD READ
As natural born innovators, it is no surprise that entrepreneurs are said to be big readers. According to Inc. Magazine, most CEOs read a book a week or 4-5 a month! Though the time to complete such a task might seem out of reach, we’ve created a condensed list of our top three picks to keep it more attainable. Here are the books every emerging entrepreneur should read.
Traction outlines the Entrepreneurial Operating System (EOS) for business owners. As you know (perhaps a bit too well) business owners can get in the habit of juggling too much (or everything) at once. Traction uncovers how business owners can alleviate the stressor of operating a business by helping them focus on strategic activities. This covers the types of meetings to hold, metrics to gauge, and creating best practices for letting your employees have a larger hand in
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant focuses on the “Blue Ocean Strategy” marketing theory that every entrepreneur aspires to achieve. Instead of trying to beat the competition in existing markets, companies capitalizing on the “Blue Ocean Strategy” capture something truly unique. The theory focuses on innovating and dialing up the value for buyers (while driving down costs for the company). Blue Ocean Strategy captures new demand and makes the competition irrelevant. Think of experiences like Orange Theory, a fitness outlet that has changed the way people exercise.
We’re well versed in the chaos that comes along with the entrepreneurial lifestyle. We know every second of each day is precious with